Hair color, chestnut brown?

i want my hair to be this color http://www.lorealparisusa.com/_us/_en/default.aspx#/?page=top{userdata//d+d//|diagnostic|main:pdp//objectid+HCo12_50//{pdp_tab:pdp_overview//objectid+HCo12_50//}|media:_blank|nav|overlay:_blank} but my hair was really dark brown close to black but then i colored my hair with that exact hair dye but then it looked like there was no change to it, please it would help if you could let me know which hair dye i could use to get a super light chestnut brown like that? (: